UMG 2k Tonight

The most informed and up to date esports and gaming information program makes its debut on UMG.TV with a daily show addressing the esport’s worlds hottest topics and most inspiring stories. Our strong panel of experts weigh in with diverse viewpoints and opinions to inform and entertain a mass audience.

Where to watch?

Performance Insights

  • Coming soon

Audience Insights

  • HHI $75K+
  • Gender/Age: Males 18-34
  • Influenced by celebrity influencers and streaming advertising
  • Very techy and informed consumers
  • Service industry and IT industry focused
  • Frequently play games and consume streaming media
  • Loyal customers who prefer e-commerce and spending on experiences

UMG 2k Tonight

UMG Prime members collide on the virtual hardwood after a rigorous weekly competition. Under the bright lights of NBA2K the most talented esports amateurs compete in a game of the week championship where online and offline user engagement collides in a way only UMG can offer!

Where to watch?

Performance Insights

  • Coming soon

Audience Insights

  • HHI $75K+
  • Gender/Age: Males 18-34
  • Influenced by celebrity influencers and streaming advertising
  • Very techy and informed consumers
  • Service industry and IT industry focused
  • Frequently play games and consume streaming media
  • Loyal customers who prefer e-commerce and spending on experiences