The Drive

With the world of sim racing catching fire and burning rubber, the Drive debuts on UMG.TV bringing the most up to date information to esports and racing fans alike. Including highlights, results, and human stories; The Drive brings sim racing to the masses with high-quality production, entertainment, and information.

Performance Insights

  • Coming soon

Audience Insights

  • HHI $75K+
  • Gender/Age: Males 18-34
  • Influenced by celebrity influencers and streaming advertising
  • Very techy and informed consumers
  • Service industry and IT industry focused
  • Frequently play games and consume streaming media
  • Loyal customers who prefer e-commerce and spending on experiences

The Drive

With the world of sim racing catching fire and burning rubber, the Drive debuts on UMG.TV bringing the most up to date information to esports and racing fans alike. Including highlights, results, and human stories; The Drive brings sim racing to the masses with high-quality production, entertainment, and information.

Performance Insights

  • Coming soon

Audience Insights

  • HHI $75K+
  • Gender/Age: Males 18-34
  • Influenced by celebrity influencers and streaming advertising
  • Very techy and informed consumers
  • Service industry and IT industry focused
  • Frequently play games and consume streaming media
  • Loyal customers who prefer e-commerce and spending on experiences