Overwatch Collegiate Clash

The world renowned esport, OVERWATCH, comes to UMG.TV pitting eight top tier collegiate programs against one another for a chance to win $20,000 in scholarships and countrywide bragging rights! Teams like Oklahoma University, the University of Utah, and Texas A&M square off weekly in this bracket style showdown claiming the UMG Collegiate Clash Overwatch Champions.

Where to watch?

Performance Insights

  • 4,000+ Hours Watched

  • 188 Peak Concurrent Viewers on Average

  • 25K+ social reach of participating schools

Audience Insights

  • HHI $75K+
  • Gender/Age: Males 18-34
  • Influenced by celebrity influencers and streaming advertising
  • Very techy and informed consumers
  • Service industry and IT industry focused
  • Frequently play games and consume streaming media
  • Loyal customers who prefer e-commerce and spending on experiences

Overwatch Collegiate Clash

The world renowned esport, OVERWATCH, comes to UMG.TV pitting eight top tier collegiate programs against one another for a chance to win $20,000 in scholarships and countrywide bragging rights! Teams like Oklahoma University, the University of Utah, and Texas A&M square off weekly in this bracket style showdown claiming the UMG Collegiate Clash Overwatch Champions.

Where to watch?

Performance Insights

  • 4,000+ Hours Watched

  • 188 Peak Concurrent Viewers on Average

  • 25K+ social reach of participating schools

Audience Insights

  • HHI $75K+
  • Gender/Age: Males 18-34
  • Influenced by celebrity influencers and streaming advertising
  • Very techy and informed consumers
  • Service industry and IT industry focused
  • Frequently play games and consume streaming media
  • Loyal customers who prefer e-commerce and spending on experiences