Overwatch Collegiate Clash
The world renowned esport, OVERWATCH, comes to UMG.TV pitting eight top tier collegiate programs against one another for a chance to win $20,000 in scholarships and countrywide bragging rights! Teams like Oklahoma University, the University of Utah, and Texas A&M square off weekly in this bracket style showdown claiming the UMG Collegiate Clash Overwatch Champions.
Where to watch?
Performance Insights
-
4,000+ Hours Watched
-
187 Peak Concurrent Viewers on Average
-
30K+ social reach of participating schools
Audience Insights
- HHI $75K+
- Gender/Age: Males 18-34
- Influenced by celebrity influencers and streaming advertising
- Very techy and informed consumers
- Service industry and IT industry focused
- Frequently play games and consume streaming media
- Loyal customers who prefer e-commerce and spending on experiences
Overwatch Collegiate Clash
The world renowned esport, OVERWATCH, comes to UMG.TV pitting eight top tier collegiate programs against one another for a chance to win $20,000 in scholarships and countrywide bragging rights! Teams like Oklahoma University, the University of Utah, and Texas A&M square off weekly in this bracket style showdown claiming the UMG Collegiate Clash Overwatch Champions.
Where to watch?
Performance Insights
-
4,000+ Hours Watched
-
188 Peak Concurrent Viewers on Average
-
25K+ social reach of participating schools
Audience Insights
- HHI $75K+
- Gender/Age: Males 18-34
- Influenced by celebrity influencers and streaming advertising
- Very techy and informed consumers
- Service industry and IT industry focused
- Frequently play games and consume streaming media
- Loyal customers who prefer e-commerce and spending on experiences
