STREAM HATCHET INDUSTRY INSIGHT: Microsoft closes Mixer and partners with Facebook Gaming

• Engine Media/Torque Esports’ gaming live streaming data and analytics experts Stream Hatchet examine Microsoft decision.
• Microsoft to partner with fast growing Facebook Gaming
• Twitch remains the market leader in gaming streaming

TORONTO, ON, Canada (Monday, June 22, 2020): Engine Media/Torque Esports’ gaming live streaming data and analytics experts Stream Hatchet have revealed key data insights which may have influenced Microsoft to close its gaming streaming platform, Mixer.

Microsoft today revealed it would close Mixer and partner with Facebook Gaming for its future streaming efforts in this space.

“Microsoft’s decision makes perfect sense. Our Stream Hatchet data has shown the challenge Microsoft has been facing in growing its audience while at the same time Facebook Gaming has been growing in popularity,” Engine Media/Torque Esports COO Darcy Lorincz said.

“As a company that has deep insights on gamers and their habits, and that also operates some of the largest streaming competitions we absolutely support this decision. We think this will be an exciting development that further accelerates the growth and popularity of gaming.”

Updating our existing story with more context:@FacebookGaming has grown by 430% since March 2019.

While it’s grown significantly, @Twitch still remains market leader in live with over 66% of the Hours Watched in May 2020. pic.twitter.com/fQlBIKcbjF

— Stream Hatchet (@StreamHatchet) June 22, 2020

About Torque Esports
Torque is focused on accelerating new, live, immersive esports and interactive gaming experiences for consumers through its partnerships with traditional and emerging media companies and providing online interactive technology platforms and monetization services. To date, Torque’s combined companies have clients comprising more than 1,200 television, print and radio brands including CNN, ESPN, Discovery / Eurosport, Fox, Vice, Newsweek and Cumulus; dozens of gaming and technology companies including EA, Activision, Blizzard, Take2Interactive, Microsoft, Google, Twitch and Ubisoft; and have connectivity into hundreds of millions of homes around the world through their content, distribution and technology.
Torque Esports brands and businesses include UMG, Stream Hatchet, Eden Games, IDEAS + CARS, The-Race.com, WTF1, and Allinsports - for more information visit: www.enginegaming.com; Frankly and its wholly-owned subsidiary Frankly Media LLC, which provides a complete suite of online content and monetization solutions - for more information visit: www.franklymedia.com; and WinView, Inc., a Silicon Valley-based company, a pioneer in mobile gaming and interactive second screen viewing and the owner of a portfolio of foundational patents in the field of interactive media - for more information visit: www.winview.tv.
For more information, visit www.enginegaming.com

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