- Website and social media brand reaches 12 million motorsport enthusiasts each month
- 87% of WTF1 users are between 18-44 years old
- Torque motorsport YouTube platforms now reaches more than 650,000 subscribers
MIAMI, FL (Thursday, April 2, 2020) – Torque Esports Corp. (TSX-V: GAME) (OTCQB: MLLLF) (“Torque Esports” or the “Company”) has expanded its motorsport-themed media operations with the acquisition of the UK-based Formula 1-themed brand WTF1 from Dennis Publishing.
WTF1 was founded in 2010 by motorsport enthusiast Tom Bellingham. His vision was to serve and connect with a new generation of motorsport fans who engage purely on social media. The brand was acquired by Dennis Publishing in 2017 and is now part of the Torque Esports group.
The WTF1 brand’s online presence features:
- 12 million motorsport enthusiasts reached every month
- 450,000 Facebook fans
- 450,000 subscribers on YouTube channel fronted by Matt Gallagher
- 495,000 Instagram followers
- 87% of users are between 18-44 years old
The acquisition of WTF1 com compliments the recent launch of “The Race” YouTube and website motorsport news portal.
“WTF1 looks at Formula 1 and motorsport from a very different perspective. This is not a hard-core news site, it showcases what is a very serious sport in an extremely light-hearted manner,” Torque Esports President and CEO, Darren Cox said.
“The size of the social media reach for WTF1 and the young demographic of its audience does an incredible job in not only looking after existing fans, but reaching a new audience.
“Tom and his team plus Dennis Publishing have done a great job with the WTF1 brand and its audience. The team at Torque Esports is looking forward to helping them further grow the brand.
“With WTF1 we further broaden our our media reach. The Race YouTube and The-Race.com are the best in business with insightful motorsport news and breaking new ground in esports. WTF1 covers the sport from a totally different perspective with a significantly different audience.”
Torque Esports is renowned as a global innovator in esports racing with the World’s Fastest Gamer competition which takes sim racers and gives them the chance to compete to become a real world race driver – a prize worth in excess of US$1 million.
Torque’s motorsport and esport operations also include the France-based gaming studio Eden Games – the publisher of the popular Gear.Club mobile racing game and developer of the F1 Mobile game on behalf of gaming brand, Codemasters.
Torque has also commenced the proposed acquisition of motorsport simulator company Allinsport and recently launched “The Race” motorsport news media brand – online, on social media and on YouTube.
“I’m happy that WTF1 has found a new home with people that really get what we’re all about,” WTF1 founder Tom Bellingham said.
“During our first chat together, crazy ideas were flying around and crazy ideas are what we do best! The news means we can continue to provide fellow motorsport nerds with fun and relatable content but even better than ever before. We can’t wait to see what the future holds.”